Email generates website traffic

Imagine you’ve grown your email list to 100,000 contacts and have an average click-through rate of 5%. Now imagine you publish an article that announces your latest product launch and you share it with your email list. Even if 5% of the recipients click and visit your article, you’re going to have 5000 people who immediately know about your new product. At almost no cost!

Email drives sales

This advantage works in combination with the two points mentioned above. You can increase sales through email by 1) acquiring customers and 2) driving people to your website where they can browse your product(s).

Everyone uses email

over half of the entire planet uses email right now. The mass adoption of email makes it the perfect channel for your marketing. In today’s hyper-digital environment, it's a safe bet that everyone you come across, and everyone who’s in your target audience, use email. Unlike other marketing channels like print or broadcasting, email gives you a direct line of two-way communication with your target audience.

Mobile devices allow people to instantly check emails

You click ‘send’ on an email and within an instant, hundreds and thousands of people get notified through an electronic slab they’re holding in their pockets. How amazing is that? The combination of mobile devices and email marketing gives you the unprecedented advantage of the speed and reach in executing your marketing.

Email is a great way to inform your customers

When you’ve grown your email list to a sizeable number (even 500 quality leads are a lot for a new business), you can deliver messages at the click of a few buttons, with no costs other than what you’re paying to your email marketing provider.

Consider an essential milestone in your business. Maybe you’ve just given your product a major overhaul and you want to deliver the benefits to target customers.

To inform people, you can choose to run digital ads, and maybe publish a release in a newspaper. Both methods will cost you money and usually attract lukewarm leads.

On the other hand, if you have a juicy email list with people who voluntarily opted to receive messages, you can deliver the same message to an enthusiastic crowd for a margin on the cost of print or digital ads.

The bigger your list grows, the bigger your business.

Email lets you build brand awareness and appeal

Building brand awareness is an essential activity for any business starting out or looking to grow. Brand awareness is that intangible quality, which drives consumers to choose your products over competitors. The better they know you, the more likely they’ll buy from you.

So how does email build brand awareness?

Awareness comes from attracting attention. People learn about you when you make yourself visible. You can use emails in a few ways to hold your recipients’ attention. Using email after seeking permission, you can send subscribers:

-) Industry updates

-) Expert advice

-) Market news

-) Blog updates

All of these examples should relate to your domain of business but shouldn’t directly address your business. Such emails will help you build brand awareness while showing your customers you care about more than just your own name. Then ever so often, you can send emails about your product to keep yourself top of mind.

Email is perfect for personalized, targeted messaging

A marketer’s dream is to have a unique personalized value proposition for every single potential customer. While marketing is not quite there yet, email marketing does a pretty great job of approximating this dream.

First, you can segment your email lists by whatever customer characteristics you think are relevant to your business. For example, if you’re a sports brand, you can segment your customers by sports they like.

This way you can inform your golf fans about your new golf equipment, while not disturbing the baseball aficionado who’s only signed up for Major League Baseball news.